Sales Growth

The Mybridity team can support all aspects of sales productivity for your growing business.

Sales Planning and Strategy

We work with leadership teams to design, challenge, and improve go to market planning at an individual, account and territory level by using deep experience from multiple industries to improve the effectiveness of the sales operating model.

Fractional Sales Management

Fast growing organisations often have a need for skills and experience they are not yet ready to add to the pay roll. Mybridity can deliver hands on sales leadership shaped to a specific brief.

Consulting

Exec teams and investors benefit from an external lens on a sales organisation to better understand the drivers of performance and facilitate the adoption of next level processes, skills, and behaviours.

FAQs

Find answers to common questions about sales growth. If you can’t find the answer you’re looking for here get in touch, we’d love to hear from you.

Sales Growth Questions

What happens when a growth consulting project finishes?

In most cases the scope of a project is contained and the target outcomes agreed in advance. The project will run and conclude to an agreed timeline and the materials handed over to the client.

Typically, we would expect the client to have a plan for building on the outcomes of any external engagement. There are three paths a project follows. 1: Where the project is bridging to a new hire, we would support a hand over period. 2: Most projects include some element of sales planning and that will be a living initiative, most likely with a documented execution plan which would be handed over to the relevant senior figure. 3: Finally, the project may lead to further initiatives, led by the client, to ensure the initiatives from the project become embedded in ‘business as usual’. In all cases we work to ensure the benefits from the investment outlive the project itself.

When would we use fractional sales management?

Scenarios include early-stage businesses who are not ready to attract and retain the right calibre of hire, cover for unexpected events, planned events with no immediate alternative, or support for discreet initiatives that are not mature enough to warrant a full-time hire. An experienced interim, or fractional sales manager, can help calm the waters and ensure the fundamentals are working while contributing to decisions about the best next steps for the business.

What is the deliverable from a growth consulting project?

Such an engagement typically happens when a business recognises a risk the current people, processes, or behaviors need to adapt or change to reach the goals of the business. The purpose is for the business to listen to a dispassionate external voice, relate findings to ‘best fit’ practice, and to challenge assumptions. After a discovery phase Mybridity will document and present its findings and recommendations and then host a workshop to debate root causes and a prioritised action plan to effect change.

We only work with people from our industry so how can you help us?

Each business is different and we will be the first to tell you whether we seethings the same way. What we typically find is that domain skills are not what is missing. Our customers are often deeply knowledgeable founders who are hired to solve problems they understand or add customers they recognise. The skills, processes, beliefs and behaviours of successful teams, particularly in sales, can be seen to be consistent and there is value in benchmarking against a range of exemplars to find the ‘best fit’ practice.

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What frameworks do you use?

Mybridity has developed its own Sales Operating Model which we use as a framework to focus consulting and sales acceleration projects on the most effective performance levers. Beyond the deep experience of the application of many different models and concepts, we have developed skills and accreditation with the Entrepreneurial Operating System (Traction), Salespersons Secret Code (Mills and Ridley), The Leaders Secret Code (Mills and Ridley), DISC, and TalentInsights.

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Name Surname

Company name

…well versed in all aspects of business and brings a consultative, fresh and dynamic approach to any project or problem.

CEO

Broadcast Technology

… clear improvements in performance across the team. The changes make sense, and we can see how they will stay in place and grow beyond the term of the assignment.

Sales Director

Location Services

… essential in supporting and helping us deliver the changes required in our business. Without this support we would not have been able to effect the change needed in such a short space of time. The coaching and mentoring was invaluable to instil confidence and provide a vital sounding board.

Vice President Sales

Marketing Services

…understood and managed the challenges of remote working clearly and effectively… he also provided me with a detailed, seamless and insightful handover of the business. 

CEO

Marketing Technology

... delivered excellent work on projects ranging from sales organisation analysis, to competency creation and assessment. He is also an excellent facilitator and knows how to engage an audience to create a space where learning takes place for everyone.

Sales Director

Data Services

We needed coaching to kick start our attack of the market. Wayne's background and experience spoke for itself, but he also knew how to deliver. He defined a clear and aggressive approach to market and understood the customer base intuitively so as to marry our solutions to their needs.

Managing Director

Search Technology

…built an effective field sales team and implemented a rigorous sales process. He has great energy and was able to inject that into a team that generated significantly increased sales activity in an embryonic and difficult market.

CEO

Video Technology

…impressive ability to organise diverse people and roles across multiple locations and geographies resulting in improved sales performance and measurable benefits to customer experience.

CEO and Founder

Affiliate Marketing

Thank you very much for all your help over the last six months. I really appreciated your support mentoring the sales team and improving the organisation and the sales processes. I certainly consider the project a success,

CEO and Founder

Utility Technology and Services